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In this economic climate it is important for a company to diversify to make sure that they get sales at least in one area. It can be really hard to know where the gaps in the market are when the market is shrinking all of the time because people do not want to spend any money. Companies such as Sun Orchard Inc have a good idea by having a selection of products and so if one becomes less popular then maybe one of their others will still do okay for them. Small businesses probably suffer more and so it is important for them to keep a very close eye on their costs and expenses to make sure that they are only selling things which are bringing in a profit for them. It is really important t even watch things on a weekly basis because the market is so vulnerable and those people who are really at risk of going under may be effected by very small changes. Hopefully things will pick up soon but predictions are for things only to start picking up in a years time and that can be a long time if you are working at a loss at the moment.